The site rebranded in March 2017 using the American actress Heather Graham as the new face of a £10 million Marketing Campaign. Sponsorship & partnerships. Duke Reveal Movie Star Identity of Foxy Bingo Fox. Heather Graham takes on the tail of Foxy Bingo's fox in a meta spot from Duke. Take A Sneak Peak At The Movies Coming Out This Week (8/12) These 13 celebs wrote children’s books; Scorsese & DiCaprio met with Osage Nation to accurately portray cultural details in upcoming movie. Hollywood star Heather Graham appears in a new campaign for the U.K. Gambling brand Foxy Bingo & Casino, adding a quirky spin that makes them unusual for the category. Since the brand's appearance.
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- Executive Creative DirectorJo Tanner
- Executive Creative DirectorMark Howard
- CEONeil Hughston
- Chief Strategy Officer
- Executive Creative DirectorJo Tanner
- Executive Creative DirectorMark Howard
- CEONeil Hughston
- Chief Strategy Officer
Just as you'd written off all online casino ads as creativelly offensive filler for very-early-morning TV, DUKE dismantle the whole genre with a metafictional ad for Foxy Bingo starring Austin Powers star Heather Graham.
In the ad, produced by DUKE's own production wing, the obnoxious purple-suited, northern-accented fox is revealed to be Graham in a suit. When the in-film scene stops filming, she bombards her director with questions that help her get into the mind of the fox.
Should she play the fox with more pathos? Is the fox undergoing some deep emotional trauma that has made him a sociopath? These and more questions remained unanswered by her director, who just wants to get onto the next shot. Maybe he knows that the only time his ad will see daylight in 4am on ITV4.
To add to the meta layers, the ad also comes with two endings; one where Graham speculates about the fox's sociopathic tendencies, and another where Graham speculates that the fox feels like an outcast for having one human parent and one fox parent (above).
Luckily, the third ad in the series is not a bestiality-themed origins story for Foxy Bingo. Instead, it has the actress getting into character in her dressing room, saying such phrases as 'I'm having a wazz' in the northern Foxy voice.
This new approach to the brand comes as part of a £10 million brand revamp that sees the brand working with Graham until 2018, and also sees Foxy Bingo end its sponsorship of The Jeremy Kyle Show. Speaking of the rebrand, DUKE CEO Neil Hughston said, 'we wanted to inject some grown-up humour to the existing brand identity and do something fresher and bolder for a new audience.'
- Agency DUKE
- Production DUKE Productions
- Executive Creative Director Jo Tanner
- Executive Creative Director Mark Howard
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| Type | Public |
|---|---|
| Industry | Online gambling / Online bingo |
| Founded | 2001 in London, UK |
| Founder | Simon Collins Patrick Southon |
| Headquarters | , |
| Adele Lawton, Group Head of Bingo Brands[1] | |
| Products | Foxy Bingo, Foxy Games, Cheeky Casino. |
| Parent | GVC Holdings |
Foxy Bingo Online
Cashcade Ltd is a UK-based online gambling marketing company that was a pioneer in the introduction of the concept of ‘free bingo’, as well as the delivery of online bingo to the mass market.[2] It was founded in 2001 by Simon Collins and Patrick Southon and was acquired by PartyGaming Plc in July 2009.[3][4]
Foxy Bingo Promo
The company subsequently became part of bwin.party digital entertainment plc in March 2011, following the merger of PartyGaming with bwin Interactive Entertainment AG[5]
Cashcade’s current parent company is now owned by the multinational online gambling operator, GVC Holdings , who took control of the business as part of its acquisition of Bwin.party and subsequently Cashcade in February 2016 following a competitive bidding process with 888 Holdings.[6][7]
Brand History[edit]
Cashcade owns a portfolio of online bingo and casino brands, including Foxy Bingo, Foxy Casino and Cheeky Bingo.[8]
Foxy Bingo[edit]
Foxy Bingo is an online bingo site that features a human-sized foxmascot called ‘Foxy’ whose identity remained anonymous until March 2017 when Heather Graham was revealed as the new face of the brand.[1]The Mirror as the new face of a £10 million Marketing Campaign.[9][10]
Foxy Bingo is Cashcade’s flagship brand and was acquired by PartyGaming in 2009.[11][12]
Foxy Games[edit]
Foxy Games was founded in April 2015 as Foxy Casino, and is the slots and live game room derivative of Foxy Bingo. The games hosted on the website aim to prioritise mobile use.[13]
Cheeky Bingo[edit]
Cheeky Bingo was first established in 2009, where it won an awards for the ‘Best Newcomer’ and ‘Best Innovation’ at the 4th Annual Online Bingo Summit.[14]
Cashcade Charity Work[edit]
Cashcade has sponsored several charities including in 2009 being a lead partner for Red Nose Day other work includes Motor Neurone Disease Association, The Vision Charity and The Disability Foundation.[15][16]
References[edit]
- ^Menmuir, Ted, (8 August 2016). GVC Appoint Adele Lawton as Group Head of Bingo. SBCNews.co.uk.
- ^Mortimer, Natalie (5 March 2014). Cashcade Ltd enlists UM London for Foxy Bingo and Cheeky Bingo brands. TheDrum.com.
- ^Osborne, Alastair (13 February 2008). Cashcade flush on £100m float prospect. The Daily Telegraph.
- ^(23 July 2017) PartyGaming expands bingo business, acquires Cashcade for up to £95.9m. ProactiveInvestors.co.uk
- ^Murphy, Paul(29 July 2011). partygaming and bwin plan merger. Financial Times
- ^'GVC Holdings (UK): Acquisition of Bwin.Party Digital Entertainment (UK) - Informative Notice - Amendment Treatment in FTSE Indices'. FTSE Russell. 22 January 2016. Archived from the original on 27 April 2017. Retrieved 26 April 2017.
- ^(Date???) GVC clinches £1.1bn deal for Bwin. Financial Times.
- ^O’Carroll, Tristan (23 July 2009). IN&M sells its 18% share in Cashcade. Campaign.
- ^Menmuir, Ted (6 March 2017) Foxy Bingo recruits Heather Graham as new face of Foxy SBCNews
- ^Edmonds, Lizzie (6 March 2017) You're not told Leonardo Dicaprio's age when you read him so why mine The Standard
- ^Sweney, Mark (23 July 2009). Independent News & Media sells Cashcade stake to PartyGaming. The Guardian
- ^King, Ian (23 July 2009). Independent sells Cashcade website to PartyGaming. The Times.
- ^Darkin, Stewart (8 April 2008). Foxy Bingo launches casino site. IntergameOnline.com.
- ^(3 February 2009). Cashcade scoop four coveted awards. Daily Mirror.
- ^Lisa (2 November 2009) Bingo Giant Cashcade raising funds for charityArchived 28 November 2011 at the Wayback Machine thebingofinder.co.uk
- ^Galecki, Irek (1 February 2007) Foxy Bingo joins forces with Katie PriceArchived 2 January 2013 at the Wayback Machine, ukgamblingonline.com
External links[edit]
